The Brand Equity Quiz is an annual event organised by Bennett and Coleman Company, publishers of The Economic Times. It has regional quizzes in the big cities and the winners then converge in Mumbai for the finals. In the regional Quiz all the participants go through a written prelim round out of which top 6 teams go on the stage for the quiz. This quizmaster is Derek O'Brien. Its addictive, I have been going there since 2001.
The 2007 prelim written round questions were:
1
Fill in the Blank.In 1985, the National Geographic described what as' yogurt laced with spices that burst upon the palate like star shells. such Moghul cuisine has subverted many Indian vegetarians...________ hotel is not a hotel in the western sense.... it is a magic little restaurant....."
2
The graduates of which university wear what is known as a Standard Technology Ring?
3
In the year 1813, this person was given an advance of 110 pounds for her book 'Pride and Prejudice'. Name the person?
4
In the year 1864, websters dictionatry describes what as ' coarse cotton drillings used for overalls, etc'
5
What is the brand name of Coca-Colas freshly ground coffee?
6
The East India Company double mohur seal inspired which other symbol in the financial world?
7
Complete the David Ogilvy quote' Advertising should be considered as a part of production and not a ______ cost'
8
XYZ magzine named him as the ' Philanthropist of the Year 2006'?
9
In her space mission, Sunita Williams carried a small statue of a god. Which god?
10
Which organisation was recognised by Khadi Village Industries Commision in 1966 for tax breaks, and registered as a public trust?
11
Founded in 1864, as a competitor to Fred Lillywhite's The Guide to Cricketers, what is this?
12
Founded in 1972 with a funding of Rs 2.3 cr, this animal conservation project had a funding of Rs 23 cr in 2001? What is it?
13
Which former Prime Minister of India said "Profit is a dirty word"?
14
Which poet in his poem wrote glowingly about All India Radio?
15
Founded in 1965 by Fred De Luca and Peter Buck,this restaurant selling sandwiches has grown to become a multinational franchisee chain? Name it?
16
Name this internet giant who has a project going on by the name Project Panama?
17
Which plants botanical name means the Free Tree from India? Options: Banyan tree,Peepul,Neem,Tulsi
18
I am a snooty old lady and have hardly left my country other than in 1962 across the atlantic to USA and Japan in 1974. Who am I?
19
On his 12th birthday, this emperor of Mughal India stopped the practice of being weighed in gold?
20
In which sport the players are eligible to win Fedex points?
21
Name the first waterproof watch?Brand and Sub-brand carry half marks each.
22
They were initially made my using antimony sulfide, potassium chlorate, gum, and starch. What are they known as?
23
Which island was purchased in 1626 by Peter Minuit for $24? Options:Hawaii, Greenland, Manhattan, Falkland
24
Which management guru had interest in Japanese art and wrote the book : Song of the Brush: Japanese Painting from the Sanso Collection (1979)?
25
What was Galxo's first packaged product? Chocolate, Coffee,Dried milk powder, Sugar?
26
In apparel brand FCUK, FC stands for French Connection. What does UK stand for?
27
28
Bitmap
Identify this character? Need full name with middle name too.
29
This is an advertisement for what?
30
Identify this man?
ANSWERS FOLLOW:
1
Karims Hotel
2
MIT
3
Jane Austen
4
Denim
5
Georgia Gold
6
The RBI common seal or emblem
7
Selling
8
Warren Buffet
9
Ganesha
10
Shree Mahila Ghriha Udyog , Lijjat Papad is wrong as that is the brand
11
Wisden Cricketers' Almanack , just wisden wont do
12
Project Tiger
13
J.L. Nehru
14
Ravindranath tagore
15
Subway
16
Yahoo!
17
Neem
18
Monalisa
19
Aurenzeb
20
Golf
21
Rolex Oyster
22
Matches
23
Manhattan
24
Peter Drucker
25
Dried Milk powder
26
United Kingdom
27
28
Alfred E. Newman
29
PETA (People for the Ethical Treatment of Animals)
30
Philip Kotler
The 2007 prelim written round questions were:
1
Fill in the Blank.In 1985, the National Geographic described what as' yogurt laced with spices that burst upon the palate like star shells. such Moghul cuisine has subverted many Indian vegetarians...________ hotel is not a hotel in the western sense.... it is a magic little restaurant....."
2
The graduates of which university wear what is known as a Standard Technology Ring?
3
In the year 1813, this person was given an advance of 110 pounds for her book 'Pride and Prejudice'. Name the person?
4
In the year 1864, websters dictionatry describes what as ' coarse cotton drillings used for overalls, etc'
5
What is the brand name of Coca-Colas freshly ground coffee?
6
The East India Company double mohur seal inspired which other symbol in the financial world?
7
Complete the David Ogilvy quote' Advertising should be considered as a part of production and not a ______ cost'
8
XYZ magzine named him as the ' Philanthropist of the Year 2006'?
9
In her space mission, Sunita Williams carried a small statue of a god. Which god?
10
Which organisation was recognised by Khadi Village Industries Commision in 1966 for tax breaks, and registered as a public trust?
11
Founded in 1864, as a competitor to Fred Lillywhite's The Guide to Cricketers, what is this?
12
Founded in 1972 with a funding of Rs 2.3 cr, this animal conservation project had a funding of Rs 23 cr in 2001? What is it?
13
Which former Prime Minister of India said "Profit is a dirty word"?
14
Which poet in his poem wrote glowingly about All India Radio?
15
Founded in 1965 by Fred De Luca and Peter Buck,this restaurant selling sandwiches has grown to become a multinational franchisee chain? Name it?
16
Name this internet giant who has a project going on by the name Project Panama?
17
Which plants botanical name means the Free Tree from India? Options: Banyan tree,Peepul,Neem,Tulsi
18
I am a snooty old lady and have hardly left my country other than in 1962 across the atlantic to USA and Japan in 1974. Who am I?
19
On his 12th birthday, this emperor of Mughal India stopped the practice of being weighed in gold?
20
In which sport the players are eligible to win Fedex points?
21
Name the first waterproof watch?Brand and Sub-brand carry half marks each.
22
They were initially made my using antimony sulfide, potassium chlorate, gum, and starch. What are they known as?
23
Which island was purchased in 1626 by Peter Minuit for $24? Options:Hawaii, Greenland, Manhattan, Falkland
24
Which management guru had interest in Japanese art and wrote the book : Song of the Brush: Japanese Painting from the Sanso Collection (1979)?
25
What was Galxo's first packaged product? Chocolate, Coffee,Dried milk powder, Sugar?
26
In apparel brand FCUK, FC stands for French Connection. What does UK stand for?
27
28
Bitmap
Identify this character? Need full name with middle name too.
29
This is an advertisement for what?
30
Identify this man?
ANSWERS FOLLOW:
1
Karims Hotel
2
MIT
3
Jane Austen
4
Denim
5
Georgia Gold
6
The RBI common seal or emblem
7
Selling
8
Warren Buffet
9
Ganesha
10
Shree Mahila Ghriha Udyog , Lijjat Papad is wrong as that is the brand
11
Wisden Cricketers' Almanack , just wisden wont do
12
Project Tiger
13
J.L. Nehru
14
Ravindranath tagore
15
Subway
16
Yahoo!
17
Neem
18
Monalisa
19
Aurenzeb
20
Golf
21
Rolex Oyster
22
Matches
23
Manhattan
24
Peter Drucker
25
Dried Milk powder
26
United Kingdom
27
28
Alfred E. Newman
29
PETA (People for the Ethical Treatment of Animals)
30
Philip Kotler
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